Brown Signs

Brown and white tourism signs are a feature of many of our highways, providing visitors with directions to popular tourist and leisure destinations.

If you feel your tourism business would benefit from better signage please download the Essex Brown and White procedures document to see if you are eligible.

In addition to the general criteria the venue must:

• Attract a minimum of 5,000 visitors per year, unless the need can be clearly demonstrated on road safety and traffic management grounds.
• Be able to demonstrate that a substantial proportion of visitors are attracted from outside the local area.
• The majority of the opening period must be during the normal tourism season, i.e. March to October.
• Participate in VisitEngland’s National Code of Practice. Larger attractions are expected to subscribe to the Visitor Attraction Quality Assurance Service (VAQAS), a consumer focused quality assessment service for visitor attractions. 

Please be aware that as non-mandatory signing, tourism signing is installed at zero cost to Essex residents. All cost for any designs, feasibility and finally agreed signing must be covered by the applicant.

If you would like to discuss an application or ask any questions please contact the team.